social media
The New Creatives
Words, pictures, drawings, sketches, slogans, one-liners — Art & Copy; Things creative people produced to make traditional advertising famous, lead by creative teams consisting of Art Directors and Copywriters (you know, teams like Don, Sal and Peggy). ——- ————- ————– ——— ——- WITH THIS NEW THING CALLED THE INTERNET, ADVERTISING HAS GONE DIGITAL. AND DIGITAL IS DIFFERENT...
How To: Identify Grifters at Your Agency
The heightened level of incoming instant messages I’ve received in the past month have only one explanation. Everyone’s pissed at work. Interestingly enough, this rise in frustration is not due to any sort of harassment or abuse in the workplace, but rather in regards to the boom in the acquisition and hiring of this new breed of employee. Catch my grift? grifter (grfter) Slang – n. 1. Someone who makes money dishonestly, as in a swindle. 2. A swindler or...
“So-tional”, “So-comm” & “Show-Show” MEDIA
For me, personally, this past month has been a social media roller coaster. With a ton of industry trials and revelations popping through the tightly wound sausage casings of the online world, I can’t help but point out some things that may not be so obvious to the general public. I’m seeing trends in all the recently launched ‘good stuff’ and I’ve classified them into 3 types of initiatives. 1. So-tional Social-Traditional. This type of ‘campaign’...