The Importance of Social Media in PR

Posted by almitra on October 22, 2009 · View Comments 

The fact that “Digital PR” is its own entity now definitely says something about how the internet has changed advertising. But what does it mean exactly? Is it completely different than traditional PR? The answer is, kind of. Yeah, I know that some of you thought you were getting into your own self-made new and exciting line of work. Sorry to burst your bubble. Digital PR is still the same ol’ relaying a message to people in hopes of exposure; its just through... Read More

Filed under social media · Tagged with , , ,

Hope you score before Pepsi FAILS.

Posted by almitra on October 13, 2009 · View Comments 

In recent events, Pepsi’s AMP energy division released an iPhone app. The application, “Before You Score”, is tailored to AMPed- up men and provides tips and tools for hitting on women… and bragging about it. Here’s a video to explain further: I will be the first to admit that this is a funny and clever idea but will also stand by my belief that because of the stereotyping and lack of a male version of the app, this AMP endeavor is doomed. Popular... Read More

Filed under social media · Tagged with , , ,

obama wins a prize

Posted by almitra on October 12, 2009 · View Comments 

A super important prestigious prize. Thought this would be a great thing to monitor in Social Media, so I did exactly that in my weekly Infegy Buzz Study.  Read More

Filed under social media · Tagged with , ,