Long Term vs. Right Now

I’m gonna attempt to convey my thoughts here as direct and simple as possible. I’ve been spending a lot of time with other social media minded marketers lately and it seems that everyone is classified to an extreme. The first extremist is great at coming up with ideas to provide long living social media solutions, while the other extremist is wonderful at conjuring up short, dirty, quick solves for getting yourself out there. The extremists tend to not agree with each... Read More

7 Tips for Effective Marketing with Twitter

With millions of people connecting through social media, advertisers and marketers are hustling to get in on the action. In the past year we’ve seen many companies and brands attempt to step into this new world only to fail miserably. After analyzing many marketing flops on Twitter, the underlying issues are very apparent. To be an effective marketer on Twitter you must first stop thinking like one. Marketing on Twitter requires a bit of a shift in your mindset. Twitter is all... Read More

The most important thing in every social media campaign

Its not as apparent as it should be to most people trying to come up with a social media strategy, so I’ve taken it upon myself to just come right out and say it. The most important thing in every social media campaign is: FUN. Yes, that’s right. Whether its building an app, running a contest or writing a tweet, it’s all about a good time. Sure, I guess everyone has got their own opinion of a good time, but the reason why things like “Elf-Yourself”... Read More