Be more relevant to your Facebook fans by geo-targeting

We’re all aware of the fact that Facebook has become a social hub for many brands and companies, if not the most popular platform for social marketing. As more companies hop on the social media bandwagon, it becomes a constant struggle to cut the clutter that so often fills our news feeds. On the other side of the mirror, businesses (especially national brands with multiple locations) are battling efforts to maintain a non-annoying presence, while still trying to give their... Read More

Is Location Based social networking really an issue?

I was contacted by a reporter from the Associated Press in regards to this whole “Please Rob Me” / Foursquare drama. Supposedly, the issue is that people’s privacy is being invaded because of this location based social networking technology thing that is all the rage right now. My opinion on the matter? 1. You are responsible for your own actions in life (including on the internet) 2. Privacy settings are in place for a reason 3. Don’t blame the internet... Read More

3 Reasons Why Your Social Media Strategy isn’t Working

Plain and simple. 1.You’re not really into it. Yes, we know, this happens all the time. A company starts a Facebook page just for the hell of it and doesn’t put any time or attention into optimizing it. They assume that just because they’ve got a name, loyalists will appear out of the blue and magically start accumulating. Brands who aren’t really into it tend to ignore questions from their flock, go weeks and months at a time between posts and often make... Read More