How To: Identify Grifters at Your Agency

The heightened level of incoming instant messages I’ve received in the past month have only one explanation. Everyone’s pissed at work. Interestingly enough, this rise in frustration is not due to any sort of harassment or abuse in the workplace, but rather in regards to the boom in the acquisition and hiring of this new breed of employee. Catch my grift? grifter (grfter) Slang – n. 1. Someone who makes money dishonestly, as... Read More

The New Facebook Profile (is vintage)

Facebook is undergoing a major overhaul this week, rolling out a new user experience for profiles and pages. While the changes to personal profiles fall directly within aesthetics, brand pages are taking on another level of functionality with Facebook’s location-based service, Places (read Mashable’s post about the Places integration here.) While it’s exciting to read through the extensive list of new features these new profiles... Read More

Bringing attention to the hoo-ha that is social media analytics companies

New emails show up in my in-box every single day from companies stating to offer the ultimate social media measurement tool. If you know anything about me, you know that I’ve used almost every tool that’s worth mentioning. You also know that I can list every heart-stopping crock of crap issue within each and every one of them. Here are some of the most prevalent lies that are being pushed. 1. We track Facebook Mentions. It’s a lie... Read More

Target changes my social shopping habits.

Last night, Target launched a BETA version of their Weekly Ad. Prior to this BETA the weekly ad was viewable in a basic e-mag type format. Anywho. This new “My Target Weekly” experience totally raises the bar in terms of social shopping. You thought it was cool when Levi’s implemented a Like button? Well check this out: The entire platform is made up of individual, categorized widgets that you are able to move around, customize and... Read More