10 Traits of a Social Media Genius
Ok- the 4th anniversary (or 5th according to my LinkedIn profile) of my social media career is here. And, only because I’ve been doing it for much of my adolescence and am now officially in my mid-twenties, am I able to write this article. (Yeah, that’s right, I refer to my blog posts as articles. I am a business woman.) When you reach a certain age, you will feel the... Read More
Bringing attention to the hoo-ha that is social media analytics companies
New emails show up in my in-box every single day from companies stating to offer the ultimate social media measurement tool. If you know anything about me, you know that I’ve used almost every tool that’s worth mentioning. You also know that I can list every heart-stopping crock of crap issue within each and every one of them. Here are some of the most prevalent lies... Read More
Target changes my social shopping habits.
Last night, Target launched a BETA version of their Weekly Ad. Prior to this BETA the weekly ad was viewable in a basic e-mag type format. Anywho. This new “My Target Weekly” experience totally raises the bar in terms of social shopping. You thought it was cool when Levi’s implemented a Like button? Well check this out: The entire platform is made up of individual,... Read More