3 Reasons Why Your Social Media Strategy isn’t Working

Posted by on March 5, 2010 · Leave a Comment 

Plain and simple. 1.You’re not really into it. Yes, we know, this happens all the time. A company starts a Facebook page just for the hell of it and doesn’t put any time or attention into optimizing it. They assume that just because they’ve got a name, loyalists will appear out of the blue and magically start accumulating. Brands who aren’t really into it... Read More

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Creative Agency Awards

Posted by on February 3, 2010 · Leave a Comment 

Big ups to the guys (and gal – me) at Mojave for being one of this year’s top 99 creative agencies. 2009 was a great year, and hopefully it was foreshadowing bigger and better things for 2010. The book is available for purchase here.  Read More

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Long Term vs. Right Now

Posted by on January 29, 2010 · Leave a Comment 

I’m gonna attempt to convey my thoughts here as direct and simple as possible. I’ve been spending a lot of time with other social media minded marketers lately and it seems that everyone is classified to an extreme. The first extremist is great at coming up with ideas to provide long living social media solutions, while the other extremist is wonderful at conjuring up... Read More

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