It’s not the be all end all, but you know that it does. You look at the cover of US Weekly and its obvious why the people on it are on it. They’re good looking. Now in relation to the internet.

You wouldn’t walk into an interview with your resume on a piece of crumpled, coffee stained notebook paper. You wouldn’t present a portfolio you pained with your toes (unless you’re applying for a toe painting position). So why the heck are you pumping up your circa ’95 p.o.s. website?

It’s nice to see you’ve gotten with the times and decided to somewhat invest in going digital, but why won’t you spend the time to assure that your online presence is an accurate reflection of you? If you’re going to own a site or blog about internet technology, social media, fashion, whatever, you better be sure that your website depicts that you’re practicing what you preach.

You can talk the talk all you like at conferences and conventions but at the end of the day, when you slip your business card into the hands of that potential client, you better know that the first thing they’re going to do is look at your website or google you. Spend time customizing and always keep your user’s experience at the forefront. Ask yourself, if you were a random visitor looking for some information on a specific subject, what would you want to see? What would you want to know? How would you want to be fed this information? Go from there.