I can’t stress enough, the importance of transparency when representing a company or brand online. Its just like high school. Everyone is so obsessed with their self image that they’ll do anything to become friends with the popular kids. Everyone is feeling the peer-pressure to be something they’re not. You’ve already learned this lesson once. Don’t re-live your high school drama. Follow these basic guidelines for interfacing on the web (via Mojave Interactive):

The Golden Rules of Social Media:

• Be truthful; do not attempt to manipulate, misrepresent or deceive your audience
• Stand Against and do not participate in Flogging, Astroturfing or Comment Spamming
• Clearly disclose your identity, products, and offerings in an easy-to-understand manner
• Admit mistakes and correct them promptly
• Respect the explicit and implicit rules of the network and be familiar with regulations before engaging. Follow terms and conditions at all times.
• Never share or sell social media analytics with any 3rd party vendors
• “Spamming” your audience will only hurt your brand and will not boost your reputation.
• Engage as a member of the community, encourage conversations and provide follow through if there are any questions or concerns from fellow members
• Brush up on your netiquette and always be on your best behavior.

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