Yeah, the economy sucks. California has a 29405% unemployment rate. Everyone i s looking for a job and scrounging up qualifications that they only slightly possess but feel they can leverage to gain an advantage. When I get bored, I look through resumes posted on Craigslist. I like to see who’s out there and looking. Strangely enough, it appears that everyone has been a social media manager/coordinator/strategist/advisor at one point in time. Really? Okay.

So if everyone has experience, how do you choose who to hire?

While that decision is completely up to you, I personally find myself going back and forth between different rolls while working in social media. I’ve found that a combination of skills and understanding of multiple areas of marketing and the web produce the most influential social media professionals.

Looking at two popular social media job descriptions, I listed some essential qualifications that I believe make for the best performers. I think reasoning is pretty self explanatory, but if you want to talk more about it, feel free to leave a comment.

*and obviously being familiar with social media in general, navigating platforms, etc…