Bringing attention to the hoo-ha that is social media analytics companies

New emails show up in my in-box every single day from companies stating to offer the ultimate social media measurement tool. If you know anything about me, you know that I’ve used almost every tool that’s worth mentioning. You also know that I can list every heart-stopping crock of crap issue within each and every one of them. Here are some of the most prevalent lies that are being pushed. 1. We track Facebook Mentions. It’s a lie because: Unless they are Facebook,... Read More

Hate your job? You’re not alone. Look!

I was messing around in Social Radar and thought it would be interesting see how many posts I could aggregate around the topic of hating your job. It’s astonishing that these people are devoid of the possibility that their employers could potentially uncover this information. Popular Words: Ugh, Fuck, Stress, Damn, Boss, Sucks, Money Where people are ranting… Global Visual of where this activity is coming from… I think I’m gonna move to Argentina.  Read More

The innards of a Social Media Analytics report

I work with a lot of different social media listening and tracking tools and while some posses a freak ability to be able to briskly skim through blog posts and Twitter searches, most clients would cringe at the idea of sifting through tons and tons of both relevant and junk information. This is why clients are clients and I’m sitting in front of a computer lurking Technorati. Since most people are dumb-dumb’s its good to make your report as straight-forward as possible.... Read More