10 Traits of a Social Media Genius

Ok- the 4th anniversary (or 5th according to my LinkedIn profile) of my social media career is here. And, only because I’ve been doing it for much of my adolescence and am now officially in my mid-twenties, am I able to write this article. (Yeah, that’s right, I refer to my blog posts as articles. I am a business woman.) When you reach a certain age, you will feel the need to influence the younger generations. You will feel it is your duty to arm the new army. Fortunately,... Read More

The New Facebook Profile (is vintage)

Facebook is undergoing a major overhaul this week, rolling out a new user experience for profiles and pages. While the changes to personal profiles fall directly within aesthetics, brand pages are taking on another level of functionality with Facebook’s location-based service, Places (read Mashable’s post about the Places integration here.) While it’s exciting to read through the extensive list of new features these new profiles are serving up, I can’t... Read More

Bringing attention to the hoo-ha that is social media analytics companies

New emails show up in my in-box every single day from companies stating to offer the ultimate social media measurement tool. If you know anything about me, you know that I’ve used almost every tool that’s worth mentioning. You also know that I can list every heart-stopping crock of crap issue within each and every one of them. Here are some of the most prevalent lies that are being pushed. 1. We track Facebook Mentions. It’s a lie because: Unless they are Facebook,... Read More