When “Personal Branding” goes too far

As we all know, the internet has become saturated with a bunch of self-made reality stars thanks to the advent of social media. Everyone is scamming to get a moment in the spotlight and unfortunately, as technology advances, people will find new outlets for “personal branding”, even if it means that you will be carrying around a strange man’s face on your cell phone. It’s one thing to be followed on Twitter for saying silly things and giving random advice... Read More

Hope you score before Pepsi FAILS.

In recent events, Pepsi’s AMP energy division released an iPhone app. The application, “Before You Score”, is tailored to AMPed- up men and provides tips and tools for hitting on women… and bragging about it. Here’s a video to explain further: I will be the first to admit that this is a funny and clever idea but will also stand by my belief that because of the stereotyping and lack of a male version of the app, this AMP endeavor is doomed. Popular... Read More