10 Traits of a Social Media Genius

Ok- the 4th anniversary (or 5th according to my LinkedIn profile) of my social media career is here. And, only because I’ve been doing it for much of my adolescence and am now officially in my mid-twenties, am I able to write this article. (Yeah, that’s right, I refer to my blog posts as articles. I am a business woman.) When you reach a certain age, you will feel the need to influence the younger generations. You will feel it is your duty to arm the new army. Fortunately,... Read More

How To: Identify Grifters at Your Agency

The heightened level of incoming instant messages I’ve received in the past month have only one explanation. Everyone’s pissed at work. Interestingly enough, this rise in frustration is not due to any sort of harassment or abuse in the workplace, but rather in regards to the boom in the acquisition and hiring of this new breed of employee. Catch my grift? grifter (grfter) Slang – n. 1. Someone who makes money dishonestly, as in a swindle. 2. A swindler or... Read More

The New Facebook Profile (is vintage)

Facebook is undergoing a major overhaul this week, rolling out a new user experience for profiles and pages. While the changes to personal profiles fall directly within aesthetics, brand pages are taking on another level of functionality with Facebook’s location-based service, Places (read Mashable’s post about the Places integration here.) While it’s exciting to read through the extensive list of new features these new profiles are serving up, I can’t... Read More