The most important thing in every social media campaign

Its not as apparent as it should be to most people trying to come up with a social media strategy, so I’ve taken it upon myself to just come right out and say it. The most important thing in every social media campaign is: FUN. Yes, that’s right. Whether its building an app, running a contest or writing a tweet, it’s all about a good time. Sure, I guess everyone has got their own opinion of a good time, but the reason why things like “Elf-Yourself”... Read More

Let me tell you something about “Fans”

This article was brought to my attention by some daily social media update email I get. Featured in this newsletter was a post written by Seth Godin based on author Kevin Kelly’s revelation which affirms that anyone can make enough cash to live, as long as they’ve got a thousand lemmings trotting along with their wallets wide open. I hate it when people start stepping over boundaries, especially when they don’t know what they’re talking about. In this... Read More

What’s your social media guru personality type?

Reflecting on many responses I received in regards to my previous blog post about being judged on social media expertise, It brings to my attention, all the different (yet ‘classifiable’) personality characteristics that are prevalent in some of the most recognizable social media gurus on the web. Now I’m not going to get as crazy with this to go as far as classifying a Myers-Briggs type, but I will make this enjoyable to read. Now get on and start sizing up... Read More