10 Traits of a Social Media Genius

Ok- the 4th anniversary (or 5th according to my LinkedIn profile) of my social media career is here. And, only because I’ve been doing it for much of my adolescence and am now officially in my mid-twenties, am I able to write this article. (Yeah, that’s right, I refer to my blog posts as articles. I am a business woman.) When you reach a certain age, you will feel the need to influence the younger generations. You will feel it is your duty to arm the new army. Fortunately,... Read More

Bringing attention to the hoo-ha that is social media analytics companies

New emails show up in my in-box every single day from companies stating to offer the ultimate social media measurement tool. If you know anything about me, you know that I’ve used almost every tool that’s worth mentioning. You also know that I can list every heart-stopping crock of crap issue within each and every one of them. Here are some of the most prevalent lies that are being pushed. 1. We track Facebook Mentions. It’s a lie because: Unless they are Facebook,... Read More

“So-tional”, “So-comm” & “Show-Show” MEDIA

For me, personally, this past month has been a social media roller coaster. With a ton of industry trials and revelations popping through the tightly wound sausage casings of the online world, I can’t help but point out some things that may not be so obvious to the general public. I’m seeing trends in all the recently launched ‘good stuff’ and I’ve classified them into 3 types of initiatives. 1. So-tional Social-Traditional. This type of ‘campaign’... Read More